Chelsea on Monday announced a four-year sleeve sponsorship deal with Hyundai.
The new sleeve sponsor will be seen for the first time on 23 July, when Chelsea will play a friendly fixture in Australia against Perth Glory ahead of the 2018-19 season.
“We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season. At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase,” Chris Townsend OBE, Chelsea FC commercial director, said.
In fairness, we actually knew this a month ago already when the Times reported it, but Chelsea and Hyundai Motor confirmed it only this morning. Hyundai Motor Group, the fourth largest car-manufacturer in the world (moving on up!) is the automotive arm of the South Korean conglomerate Hyundai. The 4-year deal replaces Yokohoma sub-brand Alliance Tyres on the left sleeve — but only in domestic competitions.
According to a previous report of The Times, the Hyundai Chelsea sleeve deal, which is set to kick off is estimated to be worth £50m, i.e. £10m per season (almost double what Nexen Tire pay Manchester City).
— Chelsea FC (@ChelseaFC) June 11, 2018
Per the official announcement, Chelsea and Hyundai will work collaboratively “to develop a range of initiatives and benefits for supporters”. What these benefits exactly entail is anyone’s guess, but they do mention “car displays at the club”, which hopefully will mean a return to parked cars behind the goal, 90s style.
For now, here is a funny video starring David Luiz, Olivier Giroud, and Tiemoue Bakayoko.
The Hyundai Chelsea sleeve sponsorship deal will be valid for four years.