The Portuguese captain, who is also a shareholder of Pestana’s international hotel chain — which was his first investment outside of fashion and sport, has never hidden his love for business.
His CR7 label currently spans clothing, fragrance, and the hotel industry. A lot of people had earlier speculated that the CR7 brand may be looking to mimic Virgin’s wide range of services and goods.
“My ambition is kind of like in football, to be better and better….As you know, football is not for your whole life. I want other things,” the Los Blancos no 7 once said.
The launching of his Airforce 1 sneakers shows a business who is committed to expanding his brand.