This was made possible after Leading sports marketing Company, Integral Sponsorship and Experiential Marketing Limited acquired media rights to broadcast a live English Premier League match per week on free to air television over the course of the 2019/2022 rights cycle.
Hitvibz gathered that the Wanda Sports Group company and current rights holder for Free-To-Air distribution rights in Sub-Saharan Africa, allows one live match per match-week and decided to secure the Nigeria Television Authority (NTA), the national terrestrial broadcaster in Nigeria, as the broadcaster of choice for the matches.
According to the Managing director of Integral – Abimbola Ilo;
“Given the huge popularity of the Premier League in Nigeria, Integral is pleased to partner with Infront to bring Nigerians the excitement of the Premier League weekly on the country’s national television station, the NTA Network. With this deal, we bring the Premier League closer to its fans in Nigeria.”
While Director-general of the NTA, Alhaji Yakubu Ibn Mohammed added that;
“In terms of excitement, the Premier League is at a pedestal higher than that offered by any other league in the world. NTA is proud to partner with Integral to bring the excitement to the living rooms and viewing centres of Nigerians.”
We at Hitvibz say congratulations to Football lovers in Nigeria.