The singer, who once talked down the idea of signing ambassadorial deals with brands rather than partnership seems to be chasing the dream as he signs his second partnership deal within a month space, after partnering with Viva detergent.
Entertainment lawyer, Bobo F. Ajudua tidied up the paperworks that saw his client and top artist, Davido become brand ambassador for the renowned bookmaker, 1xBet.
Davido, one of the most influential artists in Africa disclosed this on his official twitter page.
Davido wrote on his Twitter page;
— Davido (@davido) May 8, 2021
While speaking with journalists, a representative of the betting company said that as part of the company’s philosophy to be leaders in everything, their partnership with the singer is a step in the right direction.
“We are glad to announce that from today onwards, Davido would be the official brand ambassador of 1xBet. Davido is a true success story for millions of Nigerians, as is our brand and we are certain that this collaboration will bring success to our clients and enable them scale new heights,” he said.
“We work with millions of audience who deserve only the best offers. As an official partner of Confederation of African Football (CAF), we have made it clear that Nigeria and Africa as a whole are high priorities for 1xBet. By carefully selecting one of Africa’s finest musicians, we hope that the 1xBet site would be more exciting for customers.”