For its newest track Hold Me Down, London-based label – GFRé Music enlists the help of international singers. An intimate trapsoul ballad called Hold Me Down brings back memories of 2000s R&B.

The vocals were created in Jos, Nigeria by members of the Nigerian collective BHP, President Zik, Ross, and Abyssinia, while the sounds were created by the GFRé Music producers in Madrid, Spain.

The track was then finished by Crys Garage, another GFRé Music engineer who is based in Nigeria as well.

The outcome is a sophisticated, intimate trapsoul ballade that sounds like a boy band from the 2000s. R&B nostalgia is evoked by the combination of Marvin Beats’ glittering production and the three tastefully layered, silky voices.

The song, written by the BHP crew, is a tribute to the ride-or-dies, to the one love that keeps us going.

GFRé Music, the hip-hop division of London imprint Goldfangs Rosé Music, is gradually developing into a dependable source of new international sounds and dance music.

It is dedicated to promoting up-and-coming talent and building a cross-cultural platform that extends beyond the internet.

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