Last year, Death Row made Snoop Dogg its executive creative and strategic consultant, prompting the Long Beach, California native to tell Barstool Sports he had his mind and his money set on owning it.
The record label filed for bankruptcy in 2006 and was sold six years later as founder Suge Knight battled legal and financial troubles. The former CEO is now serving a 28-year prison sentence for running over and killing a man in 2015.
Snoop’s announcement came ahead of the release of his new album “BODR” (which stands for Bacc on Death Row)
Snoop Dogg whose real name is Calvin Broadus Jr said:
“I think all of Death Row should be in my hands,” Snoop said in November. “I should be running that s–t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that.”
Death Row Records is once again a “Doggy Dogg World.”
Snoop Dogg purchased the embattled record label from private equity controlled MNRK Music Group.
In a released statement which read in part:
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg said, according to the release.
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”
The price for which the label was purchased has not been made known to the public at the time of writing this article.