Activision Blizzard, the video game maker behind hits like Call of Duty and Candy Crush, is set to be bought over by Microsoft in a record breaking deal.
Microsoft, on Tuesday, made their intentions regarding the purchase of video Game maker Activision Blizzard for nearly $70 billion, in a deal meant to position the company for the next generation of the internet.. Activision Blizzard is know for making videos games such as Call of Duty and Candy Crush.
A welcome development by Activision Blizzard as the company has for the last few years been facing some tough times around worker conditions, harassments and law suits as well as underperforming video games. Reports shows that across its three subsidiaries, Candy Crush-maker King made $303 million in operating income, in its most recent quarterly earnings. Activision made $244 million in operating income and Blizzard pulled in $188 million.
Acquisitions are one way to stay in the race for dominance in the gaming industry. Ownership of exclusive content and well known brands certainly shifts the balance between Sony’s PlayStation and Microsoft’s Xbox.
This deal will place Microsoft in third position in the gaming world stage behind Sony and Tencent. The acquisition, would catapult the company into a leading spot in both the video game industry and could strengthen its hand in the nascent world of virtual and augmented reality.