On January 9, 2025, Zimbabwean-born, UK-based emcee Rhyme Assassin dropped his highly anticipated single, “Run Em Up.”
Featuring heavyweights M.O.P. and Ruste Juxx, this track is a game-changer for hip-hop fans craving authenticity, Hitvibz reports.
With a fierce Boom Bap production by The Arcitype, “Run Em Up” brings back the raw and gritty sound of true Hip-Hop, capturing the essence of the genre’s golden era.
Rhyme Assassin’s powerful comeback with ‘Run Em Up’
Rhyme Assassin, who recently won ‘The Best Diaspora’ award at the 2024 Zimbabwe Hip-Hop Awards, is on a mission to reshape the hip-hop landscape.
“Run Em Up” marks the beginning of an exciting new chapter, filled with nostalgic beats and fierce lyricism.
The track’s head-bopping rhythm and punchlines from each featured artist promise to leave listeners wanting more.
Listen + Stream the hip-hop track HERE
The collaboration was months in the making, with Rhyme Assassin reaching out to M.O.P. after hearing the perfect synergy between their style and the instrumental.
Ruste Juxx’s raw delivery was also a natural fit for the track, completing the high-calibre lineup.
Speaking on the release, Rhyme Assassin shared his excitement: “When I heard the beat, all I could envision was M.O.P. crushing it. I had to make it happen.”
Rhyme Assassin’s vision for real hip-hop
Rhyme Assassin’s career has always been marked by a deep love for battle rap and lyrical expression.
Known for his versatile style, he combines punchlines with smooth, mature flows, keeping his music fresh and captivating.
Since his return to music in 2012, following a decade-long hiatus, Rhyme Assassin has continued to build a loyal fanbase with his unique sound and passionate lyricism.
The release of “Run Em Up” seals his place at the forefront of the UK hip-hop scene, promising an exciting year ahead for the artist.
Stay tuned for the visuals accompanying “Run Em Up,” which are set to deliver an experience that mirrors the track’s raw energy and nostalgia.
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